APA (7th ed.) Citation

Govindarajan, V., & Trimble, C. (2013). Beyond the idea: Simple, powerful rules for successful innovation. Macmillan.

Chicago Style (17th ed.) Citation

Govindarajan, Vijay, and Chris Trimble. Beyond the Idea: Simple, Powerful Rules for Successful Innovation. London: Macmillan, 2013.

MLA (9th ed.) Citation

Govindarajan, Vijay, and Chris Trimble. Beyond the Idea: Simple, Powerful Rules for Successful Innovation. Macmillan, 2013.