The Duel Of The Giants: Italy & Spain.

Beyond the romantic images of olive groves, the Olive Route cannot ignore the commercial war between Italy and Spain, the duel for the leadership of the global market, estimated at a worth of billions. Together, they control 70% of the world's olive markets. This leads us to the Olive Industry,...

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Bibliographic Details
Corporate Author: Kanopy (Firm)
Format: Video
Language:English
Language Notes:In: English
Published: [San Francisco, California, USA] : Kanopy Streaming, 2016.
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Online Access:Connect to this streaming video
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Summary:Beyond the romantic images of olive groves, the Olive Route cannot ignore the commercial war between Italy and Spain, the duel for the leadership of the global market, estimated at a worth of billions. Together, they control 70% of the world's olive markets. This leads us to the Olive Industry, a normally impenetrable universe, closed to the eyes of the general public. It is crammed with secrets linked to laboratories, publicity campaigns and marketing strategies with enormous financial stakes. We will discover that this war between giants is likely to be shattered soon by emerging new rivals: Turkey, China, Brazil and Australia.
Item Description:In Process Record.
Title from title frames.
Electronic resource.
Physical Description:1 online resource (1 video file, approximately 53 minutes) : digital, .flv file, sound
Playing Time:Pl:ay:in
Format:Mode of access: World Wide Web.