rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Brand valuation
  name:
    name part: Paugam, Luc
    role:
      role term: creator
    role:
      role term: author.
  name:
    name part: André, Paul
    role:
      role term: author.
  name:
    name part: Philippe, Henri
    role:
      role term: author.
  name:
    name part: Harfouche, Roula
    role:
      role term: author.
  name:
    name part: Ebook Library
  type of resource: text
  genre: bibliography
  genre: Electronic books.
  origin info:
    place:
      place term: nyu
    date issued: 2016
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: remote
    extent: 1 online resource.
  note: by Luc Paugam, Paul André, Henri Philippe, and Roula Harfouche.
  note: Electronic resource.
  note: Includes bibliographical references and index.
  subject:
    topic: Brand name products
    topic: Valuation
  subject:
    topic: Intangible property
    topic: Valuation
  subject:
    topic: Brand loyalty
  subject:
    topic: Branding (Marketing)
  classification: HD69.B7 P39 2016
  classification: 657/.7
  related item:
    title info:
      title: Routledge studies in accounting ; 18
  identifier: 9781317387886
  identifier: 1317387880
  identifier: 9781138933828
  identifier: https://ebookcentral.proquest.com/lib/tamucs/detail.action
  record info:
    record content source: NhCcYBP
    record creation date: 160502
    record change date: 20250816223101.8
    record identifier: in00003774484