Brand valuation /

Bibliographic Details
Main Authors:	Paugam, Luc (Author), André, Paul (Author), Philippe, Henri (Author), Harfouche, Roula (Author)
Corporate Author:	Ebook Library
Format:	eBook
Language:	English
Published:	New York : Routledge, 2016.
Series:	Routledge studies in accounting ; 18.
Subjects:	Brand name products > Valuation. Intangible property > Valuation. Brand loyalty. Branding (Marketing) Electronic books.
Online Access:	Connect to the full text of this electronic book

Description
Item Description:	Electronic resource.
Physical Description:	1 online resource.
Bibliography:	Includes bibliographical references and index.
ISBN:	9781317387886 1317387880