A smile in the mind : witty thinking in graphic design /

Forty years of "witty thinking" from over 300 designers, including hundreds of visual examples and interviews with the world's top practitioners. Packed with illustrations showcasing different examples of the use of wit in a variety of graphic design and products, from invitations to...

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Bibliographic Details
Main Authors:	McAlhone, Beryl (Author), Stuart, David (Author), Quinton, Greg (Author), Asbury, Nick (Designer) (Author)
Format:	Book
Language:	English
Published:	London : Phaidon Press Ltd., 2015.
Edition:	Revised and expanded edition.
Subjects:	Commercial art > Themes, motives. Wit and humor in art. Wit and humor in advertising.

Table of Contents:

The case for wit
Types of wit
Wit in practice
Wit in the world
How I got the idea.