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Environmental advertising in China and the USA : the desire to go green /

Bibliographic Details
Main Author: Li, Xinghua (College teacher) (Author)
Corporate Author: Ebook Library
Format: eBook
Language:English
Published: Abingdon, Oxon : Routledge, 2016.
Series:Routledge studies in environmental communication and media.
Subjects:
Green marketing > United States.
Green marketing > China.
Green products > United States.
Green products > China.
Advertising > United States.
Advertising > China.
Electronic books.
Online Access:Connect to the full text of this electronic book
Table of Contents:
  • Introduction
  • Morphing the self : hybrid car advertising
  • Detoxing the private : green home advertising
  • The "organi-vore's" dilemma : organic food advertising
  • The "useless" sustainability : eco-fashion advertising
  • Conclusion
  • Notes
  • References
  • List of figures.