The Marvel Studios phenomenon : inside a transmedia universe /

"The Marvel Studios Phenomenon evaluates the studio's identity, as well as its status within the structures of parent Disney. In a new set of readings of key texts such as Captain America: The Winter Soldier, Guardians of the Galaxy and Agents of S.H.I.E.L.D., the thematics of superhero fi...

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Bibliographic Details
Main Authors:	Flanagan, Martin (Author), Livingstone, Andrew, 1987- (Author), McKenny, Mike (Author)
Format:	Book
Language:	English
Published:	New York : Bloomsbury Academic, 2016.
Subjects:	Marvel Studios > History. Motion picture industry > United States > History. BUSINESS & ECONOMICS > Industries > Media & Communications Industries. PERFORMING ARTS > Film & Video > Direction & Production. COMICS & GRAPHIC NOVELS > Media Tie-In.

Table of Contents:

Machine generated contents note: Introduction: The Road to Marvel Studios
1. 'Films Lead Policy': Marvel's Industrial (R)evolution and the Birth of a Studio
2. An Organization of Storytellers: The Marvel Story, According to Marvel
3. 'Doth Mother know you weareth her drapes?': The Genre Tactics of Marvel Studios
4. Captains America
5. Teams/Screens
6. Star-Lord, Who?: Guardians of the Galaxy
Raiding the 'B-List' for New
Legends
7. 'A Little Old-Fashioned: Marvel Studios and Pixar
8. Tie-ins, Tie-ups and Let-downs: Marvel's Transmedia Empire
Conclusion
Appendix: Timeline.