Table of Contents:
  • 1. Background issues for regression analysis
  • 2. Introduction to regression analysis
  • 3. The ordinary least squares (OLS) regression model
  • 4. Evaluation of ordinary least squares (OLS) regression models
  • 5. Point and interval estimates from a regression model
  • 6. Multiple linear regression
  • 7. A market share multiple regression model
  • 8. Qualitative events and seasonality in multiple regression models
  • 9. Nonlinear regression models
  • 10. Abercrombie & Fitch and jewelry sales regression case studies
  • 11. The formal ordinary least squares (OLS) regression model
  • Appendix. Some statistical background
  • Index.