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Museum branding : how to create and maintain image, loyalty, and support /

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Bibliographic Details
Main Author: Wallace, Margot A., 1941- (Author)
Format: Book
Language:English
Published: Lanham, Maryland : Rowman & Littlefield, [2016]
Subjects:
Museums > United States > Management.
Museums > Public relations > United States.
Business names > United States.
Branding (Marketing) > United States.
Museum attendance > United States.
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by Wallace, Margot A., 1941-
Published 2006
Table of contents
Book
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