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Museum branding : how to create and maintain image, loyalty, and support /

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Bibliographic Details
Main Author: Wallace, Margot A., 1941- (Author)
Format: Book
Language:English
Published: Lanham, Maryland : Rowman & Littlefield, [2016]
Subjects:
Museums > United States > Management.
Museums > Public relations > United States.
Business names > United States.
Branding (Marketing) > United States.
Museum attendance > United States.
Table of Contents:
  • Exhibitions
  • Tours
  • Building
  • Events
  • Membership and fundraising
  • Education
  • Board and volunteers
  • Marketing
  • Partnerships
  • Finding your brand
  • Public relations
  • Social media and beyond
  • Email
  • Lobby
  • Store
  • CafĂ©
  • Publications
  • Academic museums
  • Databases.