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Museum branding : how to create and maintain image, loyalty, and support /

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Bibliographic Details
Main Author: Wallace, Margot A., 1941- (Author)
Format: Book
Language:English
Published: Lanham, Maryland : Rowman & Littlefield, [2016]
Subjects:
Museums > United States > Management.
Museums > Public relations > United States.
Business names > United States.
Branding (Marketing) > United States.
Museum attendance > United States.
Description
Physical Description:x, 329 pages : illustrations ; 24 cm.
Bibliography:Includes bibliographical references (pages 289-313) and index.
ISBN:9781442263444
144226344X
9781442263451
1442263458