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Advocate marketing : strategies for building buzz, leveraging customer satisfaction, and creating relationships /

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Bibliographic Details
Main Author: Thomas, Barbara (Author)
Format: Book
Language:English
Published: Old Tappan, New Jersey : Pearson Education, [2016]
Subjects:
Marketing.
Relationship marketing.
Customer loyalty.
Description
Physical Description:210 pages : illustrations ; 24 cm.
Bibliography:Includes bibliographical references and index.
ISBN:0134496051
9780134496054