Cover Image

The psychology of consumer profiling in a digital age /

Bibliographic Details
Main Author: Gunter, Barrie (Author)
Corporate Author: EBSCOhost
Format: eBook
Language:English
Published: New York : Routledge, 2016.
Series:Routledge studies in marketing ; 2.
Subjects:
Consumer profiling.
Consumer behavior.
Marketing > Psychological aspects.
Electronic books.
Online Access:Connect to the full text of this electronic book
Table of Contents:
  • Personality psychology and consumer segmentation
  • Custom-built psychographic consumer typologies
  • The search for psychology-based predictors of purchase preferences
  • Psychological profiles within demographics
  • Global consumer profiling
  • Profiling consumers for old and new media markets
  • Psychological profiling and consumers' reactions to marketing campaigns
  • Practicalities, pros and cons of psychological profiling.