http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
psychology of consumer profiling in a digital age
Personality psychology and consumer segmentation -- Custom-built psychographic consumer typologies -- The search for psychology-based predictors of purchase preferences -- Psychological profiles within demographics -- Global consumer profiling -- Profiling consumers for old and new media markets -- Psychological profiling and consumers' reactions to marketing campaigns -- Practicalities, pros and cons of psychological profiling.
Includes bibliographical references and index.