rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    non sort: The
    title: psychology of consumer profiling in a digital age
  name:
    name part: Gunter, Barrie
    role:
      role term: creator
    role:
      role term: author.
  name:
    name part: EBSCOhost
  type of resource: text
  genre: bibliography
  genre: Electronic books.
  origin info:
    place:
      place term: nyu
    date issued: 2016
    copyright date: 2016
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: remote
    extent: 1 online resource.
  table of contents: Personality psychology and consumer segmentation -- Custom-built psychographic consumer typologies -- The search for psychology-based predictors of purchase preferences -- Psychological profiles within demographics -- Global consumer profiling -- Profiling consumers for old and new media markets -- Psychological profiling and consumers' reactions to marketing campaigns -- Practicalities, pros and cons of psychological profiling.
  note: by Barrie Gunter.
  note: Electronic resource.
  note: Includes bibliographical references and index.
  subject:
    topic: Consumer profiling
  subject:
    topic: Consumer behavior
  subject:
    topic: Marketing
    topic: Psychological aspects
  classification: HF5415.32 .G86 2016
  classification: 658.8342
  related item:
    title info:
      title: Psychology of consumer profiling in a digital age
    name:
      name part: Gunter, Barrie.
    origin info:
      publisher: New York : Routledge, 2016
    identifier: (DLC) 2016000870
  related item:
    title info:
      title: Routledge studies in marketing ; 2
  identifier: 9781317340096
  identifier: 1317340094
  identifier: 9781138957961
  identifier: 1138957968
  identifier: http://proxy.library.tamu.edu/login
  record info:
    record content source: NhCcYBP
    record creation date: 160510
    record change date: 20260609154043.3
    record identifier: in00003758465