Winning the mandate : the Indian experience /

Bibliographic Details
Main Authors:	Chakrabarty, Bidyut, 1958- (Author), Hazra, Sugato (Author)
Corporate Author:	EBSCOhost
Format:	eBook
Language:	English
Published:	New Delhi ; Thousand Oaks : SAGE Publications, 2016.
Subjects:	India. > Parliament. > Lok Sabha > Elections, 2014. Political campaigns > India. Bharatiya Janata Party. Modī, Narendra, > 1950- Electronic books.
Online Access:	Connect to the full text of this electronic book

Table of Contents:

Is 2014 election a game changer?
Trends in election campaign since independence
Coalition era starts
The India shining campaign and its failure
Gujarat riot and the incumbent government
The top-driven congress campaign for political mobilization
India against corruption, a campaign builds up
The leadership-centric election campaign
The election campaign and the manifest and subtle articulation of political messages
Assessing the election campaign
The role of social media in political mobilization
The unique 2014 national poll in India
Reinventing political communication-the Modi interlude
Conclusion : marketizing an ideology-driven dream.