The Tactics of Successful Branding.
What defines a brand? What rules should you follow when building your brand? How do brands create value for customers? With the insights and answers in this lecture, you’ll learn how to create a brand that will connect you with consumers—and defend you from the competition..
| Corporate Authors: | , |
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| Format: | Video |
| Language: | English |
| Language Notes: | In English |
| Published: |
[San Francisco, California, USA] :
The Great Courses,
2015.
Kanopy Streaming, 2016. |
| Subjects: | |
| Online Access: | Connect to this streaming video |
| Summary: | What defines a brand? What rules should you follow when building your brand? How do brands create value for customers? With the insights and answers in this lecture, you’ll learn how to create a brand that will connect you with consumers—and defend you from the competition.. |
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| Item Description: | Title from title frames. Film Electronic resource. |
| Physical Description: | 1 online resource (streaming video file) (31 minutes): digital, .flv file, sound |
| Playing Time: | 00:30:20 |
| Format: | Mode of access: World Wide Web. |