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The Promise and Perils of Social Media.

Dig into the unique opportunities—and challenges—of social media and word-of-mouth communications. From Facebook pages to viral videos, you’ll learn how to navigate today’s marketing innovations and tap into their power, reach, and low cost. You’ll also learn how to dodge common errors other compani...

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Bibliographic Details
Corporate Authors: Great Courses (Firm),$4dst, Kanopy (Firm),$4dst
Format: Video
Language:English
Language Notes:In English
Published: [San Francisco, California, USA] : The Great Courses, 2015.
Kanopy Streaming, 2016.
Subjects:
Business education.
Advertising & PR
Marketing
Internet videos.
Educational films.
Online Access:Connect to this streaming video
Description
Summary:Dig into the unique opportunities—and challenges—of social media and word-of-mouth communications. From Facebook pages to viral videos, you’ll learn how to navigate today’s marketing innovations and tap into their power, reach, and low cost. You’ll also learn how to dodge common errors other companies make..
Item Description:Title from title frames.
Film
Electronic resource.
Physical Description:1 online resource (streaming video file) (31 minutes): digital, .flv file, sound
Playing Time:00:30:12
Format:Mode of access: World Wide Web.