Cover Image

The Danger of Straddling.

Professor Roberto introduces you to the three paths that lead to competitive advantage and four basic competitive strategies. Then, using case studies including JC Penney, IBM, and Dell, he explains both the dangers of straddling between competitive positions..

Bibliographic Details
Corporate Authors: Great Courses (Firm),$4dst, Kanopy (Firm),$4dst
Format: Video
Language:English
Language Notes:In English
Published: [San Francisco, California, USA] : The Great Courses, 2015.
Kanopy Streaming, 2016.
Subjects:
Business education.
Advertising & PR
Marketing
Internet videos.
Educational films.
Online Access:Connect to this streaming video
Description
Summary:Professor Roberto introduces you to the three paths that lead to competitive advantage and four basic competitive strategies. Then, using case studies including JC Penney, IBM, and Dell, he explains both the dangers of straddling between competitive positions..
Item Description:Title from title frames.
Film
Electronic resource.
Physical Description:1 online resource (streaming video file) (33 minutes): digital, .flv file, sound
Playing Time:00:33:00
Format:Mode of access: World Wide Web.