http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
1 online resource (streaming video file) (51 minutes): digital, .flv file, sound
Using the story of the most successful commercial brand in world history, The Cola Conquest is a revealing examination of popular culture in America and the exportation of American commercialism around the globe. Beginning its inquiry in 1895, The Cola Conquest traces the evolution of commercial supply and demand, and how this dynamic was birthed and shaped through a century of mass urbanization and industrialization. An eye opening critique of the culture of global consumerism, this 3-part series examines the hugely successful exportation of American culture and how this has created a universally embraced pop-commercialism in all the farthest reaching corners of the world..
Originally produced by The Video Project in 1997.