Essays on Consumer Saving Behavior /

Bibliographic Details
Main Author: Kim, Min-jung (Author)
Other Authors: Chen, Haipeng (Allan) (Thesis advisor)
Format: Thesis eBook
Language:English
Published: [College Station, Texas] : [Texas A & M University], [2015]
Subjects:
Online Access:Link to OAK Trust copy

MARC

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099 |a 2015  |a Dissertation  |a 1969.1/155667 
100 1 |a Kim, Min-jung,  |e author.  |0 http://id.loc.gov/authorities/names/nr98041617 
245 1 0 |a Essays on Consumer Saving Behavior /  |c by Min Jung Kim. 
264 1 |a [College Station, Texas] :  |b [Texas A & M University],  |c [2015] 
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500 |a "Major Subject: Marketing" 
500 |a Includes vita. 
502 |b Doctor of Philosophy  |c Texas A & M University  |d 2015  |o http://hdl.handle.net/1969.1/155667 
504 |a Includes bibliographical references. 
516 |a Text (Dissertation) 
520 3 |a Savings play an important role in consumer financial well-being by alleviating the detrimental impact of income shocks, unexpected expenditures, and other financial uncertainties (Modigliani 1986). Despite the importance of savings, most Americans do not save enough money (Kotlikoff and Summers 1981; Ülküen and Cheema 2011). Accordingly, researchers and professionals have tried to understand and find ways to motivate saving behavior (Kotlikoff and Summers 1981; Thaler and Benartzi 2004; Ülkümen and Cheema 2011). The objective of my dissertation work is to provide a better understanding of consumers' saving behaviors. In the first essay, I investigate how individuals can set budgets with commitment, which has received little attention in prior literature. Specifically, I propose and find that the numbers of budget category considered for spending and savings and savings goal salience jointly determine savings estimates as well as commitment to those savings estimates. In the second essay, I examine the effects of the psychology of money on savings. In particular, I propose and identify how individuals perceive the money as a behavioral incentive and how they perceive themselves in relation to others, which jointly influence their motivational orientation in savings. Taken together, my dissertation contributes to expanding existing knowledge on savings behavior for consumer welfare. The electronic version of this dissertation is accessible from http://hdl.handle.net/1969.1/155667 
588 |a Description from author supplied metadata (automated record created 2015-10-29 15:40:28). 
650 4 |a Major Marketing. 
653 |a Saving 
653 |a Budgeting 
653 |a Money-View 
653 |a Self-View 
700 1 |a Chen, Haipeng (Allan),  |e thesis advisor. 
710 2 |a Texas A & M University,  |e degree granting institution.  |0 http://id.loc.gov/authorities/names/n80125885 
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