Positioning Your Offering.

Many products fail because marketers fail to communicate their true value. Here, Professor Hamilton takes you step-by-step through the positioning process, designed to create and communicate value. Case studies you’ll learn from include Volvo in the 1980s, the emergence of DVRs, and a Washington, D....

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Bibliographic Details
Corporate Authors:	Great Courses (Firm),$4dst, Kanopy (Firm),$4dst
Format:	Video
Language:	English
Language Notes:	In English
Published:	[San Francisco, California, USA] : The Great Courses, 2015. Kanopy Streaming, 2016.
Subjects:	Business education. Advertising & PR Marketing Internet videos. Educational films.
Online Access:	Connect to this streaming video

Description
Summary:	Many products fail because marketers fail to communicate their true value. Here, Professor Hamilton takes you step-by-step through the positioning process, designed to create and communicate value. Case studies you’ll learn from include Volvo in the 1980s, the emergence of DVRs, and a Washington, D.C. bike-sharing program..
Item Description:	Title from title frames. Film Electronic resource.
Physical Description:	1 online resource (streaming video file) (30 minutes): digital, .flv file, sound
Playing Time:	00:29:52
Format:	Mode of access: World Wide Web.