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Marketing Communications That Work.

Add to your “marketing toolkit” some of the principles and strategies of an effective communications plan, with a look at some successful (and unsuccessful) ad campaigns, including the California Milk Processor Board’s famous “Got Milk” campaign. Also, get tips on how to command consumers’ attention...

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Bibliographic Details
Corporate Authors: Great Courses (Firm),$4dst, Kanopy (Firm),$4dst
Format: Video
Language:English
Language Notes:In English
Published: [San Francisco, California, USA] : The Great Courses, 2015.
Kanopy Streaming, 2016.
Subjects:
Business education.
Advertising & PR
Marketing
Internet videos.
Educational films.
Online Access:Connect to this streaming video
Description
Summary:Add to your “marketing toolkit” some of the principles and strategies of an effective communications plan, with a look at some successful (and unsuccessful) ad campaigns, including the California Milk Processor Board’s famous “Got Milk” campaign. Also, get tips on how to command consumers’ attentions without turning them off..
Item Description:Title from title frames.
Film
Electronic resource.
Physical Description:1 online resource (streaming video file) (29 minutes): digital, .flv file, sound
Playing Time:00:28:55
Format:Mode of access: World Wide Web.