Cover Image

Introduction to sport marketing /

Show other versions (1)
Bibliographic Details
Main Authors: Smith, Aaron, 1972- (Author), Stewart, Bob, 1946- (Author)
Corporate Author: Ebook Library
Format: eBook
Language:English
Published: New York : Routledge, 2015.
Edition:Second edition.
Series:Sport management series.
Subjects:
Sports > Marketing.
Electronic books.
Online Access:Connect to the full text of this electronic book
Table of Contents:
  • 1. Sport marketing introduction
  • 2. Sport markets
  • 3. Sport consumers
  • 4. Sport marketing opportunities
  • 5. Sport marketing strategy
  • 6. Sport products and branding
  • 7. Sport pricing
  • 8. Sport distribution
  • 9. Sport promotion
  • 10. Sport sponsorship
  • 11. Sport services
  • 12. Sport digital marketing and social media
  • 13. Sport marketing implementation and control.