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Forward and Backward Integration.

Professor Roberto explains in more detail vertical integration and its two key directions: forward and backward. Does vertical integration make economic sense? Learn about vertical integration’s rationales (and risks) by digging deep into interesting stories of vertical integration involving Disney’...

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Bibliographic Details
Corporate Authors: Great Courses (Firm),$4dst, Kanopy (Firm),$4dst
Format: Video
Language:English
Language Notes:In English
Published: [San Francisco, California, USA] : The Great Courses, 2015.
Kanopy Streaming, 2016.
Subjects:
Business education.
Advertising & PR
Marketing
Internet videos.
Educational films.
Online Access:Connect to this streaming video
Description
Summary:Professor Roberto explains in more detail vertical integration and its two key directions: forward and backward. Does vertical integration make economic sense? Learn about vertical integration’s rationales (and risks) by digging deep into interesting stories of vertical integration involving Disney’s retail stores and Zara’s “fast fashion” strategy..
Item Description:Title from title frames.
Film
Electronic resource.
Physical Description:1 online resource (streaming video file) (32 minutes): digital, .flv file, sound
Playing Time:00:31:17
Format:Mode of access: World Wide Web.