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Identifying Sources of Sales Growth.

You’ve mastered segmentation, targeting, and positioning. Now learn how to grow and increase your sales using the 2x2 Ansoff matrix—one of the most powerful ideas in marketing. In the process, you’ll learn piercing insights into the interactions between customers (current and new), product developme...

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Bibliographic Details
Corporate Authors: Great Courses (Firm),$4dst, Kanopy (Firm),$4dst
Format: Video
Language:English
Language Notes:In English
Published: [San Francisco, California, USA] : The Great Courses, 2015.
Kanopy Streaming, 2016.
Subjects:
Business education.
Advertising & PR
Marketing
Internet videos.
Educational films.
Online Access:Connect to this streaming video
Description
Summary:You’ve mastered segmentation, targeting, and positioning. Now learn how to grow and increase your sales using the 2x2 Ansoff matrix—one of the most powerful ideas in marketing. In the process, you’ll learn piercing insights into the interactions between customers (current and new), product development, diversification, and more..
Item Description:Title from title frames.
Film
Electronic resource.
Physical Description:1 online resource (streaming video file) (29 minutes): digital, .flv file, sound
Playing Time:00:28:29
Format:Mode of access: World Wide Web.