Packaging : the science of temptation /
Packages hide an army of motivators, persuaders, and decision makers. Packages are so commonplace we fail to realize their immense impact. Find that packaging doesn't merely contain new products -- it creates them. Discover that for many products, the package IS the product. This fast-paced vid...
| Corporate Author: | |
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| Format: | Video |
| Language: | English |
| Language Notes: | This edition in English. |
| Published: |
Chicago, IL :
Learning Seed,
2000.
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| Series: | Global business and economics in video
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| Subjects: | |
| Online Access: | Connect to this streaming video (Alexander Street Press) |
| Summary: | Packages hide an army of motivators, persuaders, and decision makers. Packages are so commonplace we fail to realize their immense impact. Find that packaging doesn't merely contain new products -- it creates them. Discover that for many products, the package IS the product. This fast-paced video is essential for marketing classes and consumer education. It will change how you view packages -- and marketing. |
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| Item Description: | Title from resource description page (viewed Mar. 12, 2014). Electronic resource. |
| Physical Description: | 1 online resource (20 min.). Previously released as DVD. |
| Playing Time: | 00:19:42 |
| ISBN: | 9781503442757 |