60 minutes. Pitching Prozac /
In 2002, hundreds of people in Florida opened their mailboxes and found, in and among the junk mail and bills, padded envelopes full of powerful prescription drugs. Each package contained a one-month starter supply of Prozac Weekly, a new anti-depressant made by pharmaceutical giant Eli Lilly. None...
| Other Authors: | , , |
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| Format: | Video |
| Language: | English |
| Language Notes: | In English. |
| Published: |
New York, NY :
Columbia Broadcasting System,
2003.
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| Subjects: | |
| Online Access: | Connect to this streaming video (Alexander Street Press) |
| Summary: | In 2002, hundreds of people in Florida opened their mailboxes and found, in and among the junk mail and bills, padded envelopes full of powerful prescription drugs. Each package contained a one-month starter supply of Prozac Weekly, a new anti-depressant made by pharmaceutical giant Eli Lilly. None of the people had asked for the drugs or knew they were coming. How could that happen? It was a marketing scheme for pitching Prozac - spearheaded by Eli Lilly sales reps - but also involving doctors, pharmacies and the medical records of unsuspecting patients. Correspondent Vicki Mabrey reports. |
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| Item Description: | Title from resource description page (viewed June 24, 2015). |
| Physical Description: | 1 online resource (12 min.) |
| Playing Time: | 00:12:22 |