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Analyzing children's consumption behavior : ethics, methodologies, and future considerations /

Bibliographic Details
Main Authors: Haryanto, Jony, 1978- (Author), Moutinho, Luiz (Author)
Corporate Author: ProQuest (Firm)
Format: eBook
Language:English
Published: Hershey, PA : IGI Global, Business Science Reference, [2016]
Series:Advances in marketing, customer relationship management, and e-services (AMCRMES) book series.
Subjects:
Child consumers.
Child psychology.
Consumer behavior > Psychological aspects.
Electronic books.
Online Access:Connect to the full text of this electronic book
Description
Item Description:"Premier reference source." -- book cover.
Electronic resource.
Physical Description:1 online resource.
Bibliography:Includes bibliographical references and index.
ISBN:9781522509943 (electronic bk.)
1522509941 (electronic bk.)