http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
xiv, 206 pages : chiefly color illustrations ; 21 cm.
Robert L. May, Montgomery Ward, and a reindeer named Rudolph -- Rudolph's first flight -- Preparing for Rudolph's second flight -- Rudolph merchandise and the baby boom -- Johnny Marks, Gene Autry, and "Rudolph the Red-nosed Reindeer" -- Selling "Rudolph" -- The brand-new adventures of Rudolph the Red-nosed Reindeer -- A new Christmas tradition -- Rankin/Bass's Rudolph the Red-nosed reindeer -- An American hero.
Includes bibliographical references and index.