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Consumer behavior : buying, having, and being /

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Bibliographic Details
Main Author: Solomon, Michael R. (Author)
Format: Book
Language:English
Published: Boston : Pearson, [2017]
Edition:Twelfth Edition.
Subjects:
Consumer behavior.
Consumers > Attitudes.
Description
Item Description:Revised edition of the author's Consumer behavior, 2015.
Physical Description:xxii, 601 pages : color illustrations ; 29 cm.
Bibliography:Includes bibliographical references and indexes.
ISBN:9780134129938
0134129938