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Irene Rosenfeld roundtable discussion : Kraft Foods, Incorporated. Concept of 360 degree marketing /

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This reference video, produced by Prendismo, features Irene Rosenfeld discussing the concept of 360 degree marketing.

Bibliographic Details
Corporate Author: Prendismo (Firm) (Producer)
Other Authors: Rosenfeld, Irene B. (Speaker)
Format: Video
Language:English
Language Notes:In English.
Published: Ithaca, NY : Prendismo, 2007.
Series:International business online (video)
Subjects:
Branding (Marketing)
Export marketing.
Internet videos.
Filmed lectures.
Online Access:Connect to this streaming video (Alexander Street Press)
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