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Essentials of marketing research /

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Bibliographic Details
Main Author: Hair, Joseph F., Jr., 1944- (Author)
Format: Book
Language:English
Published: New York : McGraw-Hill Education, [2017]
Edition:Fourth edition.
Subjects:
Marketing research.
Description
Physical Description:xviii, 414 pages ; 26 cm.
Bibliography:Includes bibliographical references and index.
ISBN:9780078112119 (alk. paper)
0078112117 (alk. paper)