Hair, J. F., Jr. (2017). Essentials of marketing research (Fourth edition.). McGraw-Hill Education.
Chicago Style (17th ed.) CitationHair, Joseph F., Jr. Essentials of Marketing Research. Fourth edition. New York: McGraw-Hill Education, 2017.
MLA (9th ed.) CitationHair, Joseph F., Jr. Essentials of Marketing Research. Fourth edition. McGraw-Hill Education, 2017.
Warning: These citations may not always be 100% accurate.