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The promise of social marketing : a powerful tool for changing the world for good /

Bibliographic Details
Main Author: Fourali, Chahid (Author)
Corporate Author: ebrary, Inc
Format: eBook
Language:English
Published: Abingdon, Oxon ; New York, NY : Routledge, 2016.
Subjects:
Social marketing.
Electronic books.
Online Access:Connect to the full text of this electronic book
Table of Contents:
  • From commercial to socially responsible marketing
  • Precursors and the development of SM
  • Philosophical considerations associated with SM
  • Mapping the field of social marketing
  • The psycho-social dimension of behaviour
  • The socio-economic dimension of behaviour
  • The marketing dimension: leading SM projects strategically
  • Methodological tools for changing the world
  • The application of social marketing: an illustration
  • The way forward
  • the promise.