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Strategic design : eight essential practices every strategic designer must master /

The role of design professionals' in innovation is growing towards a more strategic one. They are no longer just executors of new product and/or service design briefs but are increasingly involved in the crafting of these briefs and in the strategic decisions leading to these briefs. In order t...

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Bibliographic Details
Main Author:	Calabretta, Giulia
Other Authors:	Gemser, Gerda, Karpen, Ingo
Format:	Book
Language:	English
Published:	Amsterdam : BIS publishers, [2016]
Subjects:	Product design > Handbooks, manuals, etc. Design services > Handbooks, manuals, etc. Design > Technique > Handbooks, manuals, etc.

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