rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Advertising and multilingual repertoires
    sub title: from linguistic resources to patterns of response
  name:
    name part: Santello, Marco
    role:
      role term: creator
    role:
      role term: author.
  name:
    name part: ProQuest (Firm)
  type of resource: text
  genre: bibliography
  genre: Electronic books.
  origin info:
    place:
      place term: enk
    date issued: 2016
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: remote
    extent: 1 online resource.
  table of contents: Constructing advertising directed at multilingual audiences -- Language effects on multilingual speakers -- Studying multilingualism in advertising: Starting from lived experiences and linguistic repertoires -- Linguistic resources in advertising and their impact on multilinguals -- Advertisements in different languages and the role of language attitudes.
  note: Marco Santello.
  note: Electronic resource.
  note: Includes bibliographical references and index.
  subject:
    topic: Advertising
    topic: Language
  subject:
    topic: Multilingualism
    topic: Economic aspects
  subject:
    topic: Multiculturalism in advertising
  subject:
    topic: Communication in marketing
  subject:
    topic: Intercultural communication
  classification: P301.5.A38 S26 2016
  classification: 659.101/4
  related item:
    identifier: (DLC) 2016025444
  identifier: 9781315392578 (electronic bk.)
  identifier: 1315392577 (electronic bk.)
  identifier: 9781138218253 (hardback)
  identifier: 1138218251 (hardback)
  identifier: https://ebookcentral.proquest.com/lib/tamucs/detail.action
  record info:
    record content source: NhCcYBP
    record creation date: 160906
    record change date: 20250816222249.2
    record identifier: in00003737056