Cafés & coffeehouses : integrated brand systems in graphics and space.

"Covering topics from conception to application, BRANDLife: Cafés & Coffeehouses offers an insider's view on the making of coffee institutions that play up today's experience-driven coffee culture. The book attests the power of branding though 57 tasteful graphic identity and inte...

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Bibliographic Details
Other Authors: Cheung, Victor
Format: Book
Language:English
Published: North Point, Hong Kong : Viction:workshop ltd., [2016]
Subjects:
Description
Summary:"Covering topics from conception to application, BRANDLife: Cafés & Coffeehouses offers an insider's view on the making of coffee institutions that play up today's experience-driven coffee culture. The book attests the power of branding though 57 tasteful graphic identity and interior design projects from around the world. The synergy between these expertly curated collateral, furnishings and spaces is then decoded in interviews with design whiz such as Kokoro & Moi, moodley brand identity, We Are Huntly and Kleydesign. The scintillating line-up also comprises head of top coffee roasters Verve and Ritual, who offer words of wisdom on realising vision and making coffee with an attitude"--Publisher's description.
Item Description:Concepts and art direction by Victor Cheung.
Physical Description:279 pages : color illustrations ; 26 cm
ISBN:9789887714811
988771481X