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Positively outrageous service : how to delight and astound your customers and win them for life /

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Bibliographic Details
Main Authors: Gross, T. Scott (Author), Szabo, Andrew, (Businessman) (Author), Hoffman, Michael (Author)
Format: Book
Language:English
Published: New York : Allworth Press, [2016]
Edition:Third edition.
Subjects:
Customer services.
Table of Contents:
  • In the beginning
  • More POS stories
  • Sam Walton's killing me! Or why POS is the competative advantage
  • Service is an affair of the heart
  • Trends
  • A positively outrageous solution
  • The history of POS
  • Inviting the customer to play
  • Competence, confidence, comfort
  • The first step to POS: microbranding
  • The secret to standing out
  • See it!
  • Name it!
  • Staff it!: you cannot win with a losing team
  • Market it like there's no tomorrow!
  • POS marketing
  • The manager's toolbox
  • The manager's toolbox.