Cover Image

UnMarketing : everything has changed and nothing is different /

Bibliographic Details
Main Author: Stratten, Scott (Author)
Corporate Author: ProQuest (Firm)
Format: eBook
Language:English
Published: Hoboken : Wiley, 2016.
Edition:Second edition.
Subjects:
Relationship marketing.
Viral marketing.
Electronic books.
Online Access:Connect to the full text of this electronic book
Description
Item Description:Revised edition of the author's UnMarketing, c2012.
Includes index.
Electronic resource.
Physical Description:1 online resource.
ISBN:9781119336020 (electronic bk.)
1119336023 (electronic bk.)