Mind genomics : a guide to data-driven marketing strategy /

Bibliographic Details
Main Authors:	Milutinović, Veljko (Author), Salom, Jakob (Author)
Corporate Author:	ProQuest (Firm)
Format:	eBook
Language:	English
Published:	[Switzerland] : Springer, [2016]
Series:	SpringerBriefs in business.
Subjects:	Marketing research. Marketing > Mathematical models. Electronic books.
Online Access:	Connect to the full text of this electronic book

Description
Item Description:	Electronic resource.
Physical Description:	1 online resource.
Bibliography:	Includes bibliographical references.
ISBN:	9783319397337 3319397338