Political Communication in Direct Democratic Campaigns : Enlightening or Manipulating? /

Analyzes the communication processes in direct democratic campaigns and their effect on the opinion formation of the voters. Based on a detailed analysis of the politicians' strategies, media coverage and the opinion formation of the public in three campaigns, this book argues that the campaign...

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Bibliographic Details
Corporate Author: SpringerLink (Online service)
Other Authors: Kriesi, Hanspeter (Editor)
Format: eBook
Language:English
Published: London : Palgrave Macmillan UK : Imprint: Palgrave Macmillan, 2011.
Series:Challenges to democracy in the 21st century series.
Subjects:
Online Access:Connect to the full text of this electronic book
Description
Summary:Analyzes the communication processes in direct democratic campaigns and their effect on the opinion formation of the voters. Based on a detailed analysis of the politicians' strategies, media coverage and the opinion formation of the public in three campaigns, this book argues that the campaigns are more enlightening than manipulating.
Item Description:Electronic resource.
Physical Description:1 online resource (XVII, 265 pages)
ISBN:9780230343214
DOI:10.1057/9780230343214