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Beyond Hofstede : Culture Frameworks for Global Marketing and Management /

Hofstede introduced a culture paradigm that has been widely influential in international business. However, its relevance in light of culture's increasing complexity due to globalization has been questioned. Alternative culture frameworks and perspectives are offered by leading scholars in glob...

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Bibliographic Details
Corporate Author: SpringerLink (Online service)
Other Authors: Nakata, Cheryl (Editor)
Format: eBook
Language:English
Published: London : Palgrave Macmillan UK : Imprint: Palgrave Macmillan, 2009.
Subjects:
Business and Management.
Development Economics.
Management.
Marketing.
Business.
Development economics.
Electronic books.
Online Access:Connect to the full text of this electronic book
Description
Summary:Hofstede introduced a culture paradigm that has been widely influential in international business. However, its relevance in light of culture's increasing complexity due to globalization has been questioned. Alternative culture frameworks and perspectives are offered by leading scholars in global marketing and management.
Item Description:Electronic resource.
Physical Description:1 online resource (XXX, 290 pages)
ISBN:9780230240834
DOI:10.1057/9780230240834