Cover Image

Explaining Consumer Choice /

This book is the most up-to-date account of research based on the Behavioural Perspective Model of consumer choice. Foxall's contribution is explored in relation to marketing management, the adoption of innovations and further research in consumer behaviour. It is a major contribution to consum...

Full description

Bibliographic Details
Main Author: Foxall, Gordon R. (Author)
Corporate Author: SpringerLink (Online service)
Format: eBook
Language:English
Published: London : Palgrave Macmillan UK : Imprint: Palgrave Macmillan, 2007.
Subjects:
Business and Management.
Management.
Marketing.
Business.
Electronic books.
Online Access:Connect to the full text of this electronic book
Description
Summary:This book is the most up-to-date account of research based on the Behavioural Perspective Model of consumer choice. Foxall's contribution is explored in relation to marketing management, the adoption of innovations and further research in consumer behaviour. It is a major contribution to consumer research and marketing theory.
Item Description:Electronic resource.
Physical Description:1 online resource (XII, 256 pages)
ISBN:9780230599796
DOI:10.1057/9780230599796