Strategic New Product Development for the Global Economy /

New product development is not just about creating successful new products. This book presents a blend of cases, original survey research and theory to show the principles used by successful firms in developing new products and pruning those that hold the company back.

Bibliographic Details

Main Authors:	Kōno, Toyohiro (Author), Lynn, Leonard (Author)
Corporate Author:	SpringerLink (Online service)
Format:	eBook
Language:	English
Published:	London : Palgrave Macmillan UK : Imprint: Palgrave Macmillan, 2007.
Subjects:	Business and Management. Business Strategy/Leadership. Business. Leadership. Electronic books.
Online Access:	Connect to the full text of this electronic book