| Tag |
First Indicator |
Second Indicator |
Subfields |
| LEADER |
00000cam a22000005i 4500 |
| 001 |
in00003730013 |
| 005 |
20210728125957.0 |
| 006 |
m o d |
| 007 |
cr nn 008mamaa |
| 008 |
151127s2005 xxk| o |||| 0|eng d |
| 020 |
|
|
|a 9780230597617
|9 978-0-230-59761-7
|
| 024 |
7 |
|
|a 10.1057/9780230597617
|2 doi
|
| 035 |
|
|
|a (DE-He213)978-0-230-59761-7
|
| 035 |
|
|
|a 5308597
|
| 040 |
|
|
|d UtOrBLW
|
| 043 |
|
|
|a e-uk---
|
| 050 |
|
4 |
|a BL60
|
| 050 |
|
4 |
|a BL65.C8
|
| 072 |
|
7 |
|a JFSR
|2 bicssc
|
| 072 |
|
7 |
|a SOC039000
|2 bisacsh
|
| 082 |
0 |
4 |
|a 201.7
|2 23
|
| 100 |
1 |
|
|a Wring, Dominic,
|e author.
|
| 245 |
1 |
4 |
|a The Politics of Marketing the Labour Party /
|c by Dominic Wring.
|
| 264 |
|
1 |
|a London :
|b Palgrave Macmillan UK :
|b Imprint: Palgrave Macmillan,
|c 2005.
|
| 300 |
|
|
|a 1 online resource (XII, 262 pages)
|
| 336 |
|
|
|a text
|b txt
|2 rdacontent
|
| 337 |
|
|
|a computer
|b c
|2 rdamedia
|
| 338 |
|
|
|a online resource
|b cr
|2 rdacarrier
|
| 347 |
|
|
|a text file
|b PDF
|2 rda
|
| 500 |
|
|
|a Electronic resource.
|
| 520 |
|
|
|a The Labour Party has been using marketing longer than is commonly realised. Leading figures like Morrison, Snowden, Webb, Gaitskell, Benn and Wilson were among those who recognized the importance of imagery and symbolic communication long before the time of Kinnock, Mandelson and Blair. Politics of Marketing the Labour Party traces how the party's political campaigning has developed since its birth and how the increasing use of marketing contributed to the radical restructuring of both the organization and its policies.
|
| 650 |
1 |
4 |
|a Social Sciences.
|
| 650 |
2 |
4 |
|a British Politics.
|
| 650 |
2 |
4 |
|a Marketing.
|
| 650 |
2 |
4 |
|a Media Studies.
|
| 650 |
2 |
4 |
|a Political Communication.
|
| 650 |
2 |
4 |
|a Political Science.
|
| 650 |
2 |
4 |
|a Sociology of Culture.
|
| 650 |
|
0 |
|a Communication in politics.
|0 http://id.loc.gov/authorities/subjects/sh85029088
|
| 650 |
|
0 |
|a Communication.
|0 http://id.loc.gov/authorities/subjects/sh85029027
|
| 650 |
|
0 |
|a Marketing.
|0 http://id.loc.gov/authorities/subjects/sh85081333
|
| 650 |
|
0 |
|a Political science.
|0 http://id.loc.gov/authorities/subjects/sh85104440
|
| 650 |
|
0 |
|a Religion and culture.
|0 http://id.loc.gov/authorities/subjects/sh85112565
|
| 650 |
|
0 |
|a Social sciences.
|0 http://id.loc.gov/authorities/subjects/sh85124003
|
| 651 |
|
0 |
|a Great Britain
|x Politics and government.
|0 http://id.loc.gov/authorities/subjects/sh85056868
|
| 655 |
|
7 |
|a Electronic books.
|2 local
|
| 710 |
2 |
|
|a SpringerLink (Online service)
|0 http://id.loc.gov/authorities/names/no2005046756
|
| 773 |
0 |
|
|t Springer eBooks
|
| 776 |
1 |
8 |
|i Printed edition:
|z 9780333689530
|
| 856 |
4 |
0 |
|u http://proxy.library.tamu.edu/login?url=https://dx.doi.org/10.1057/9780230597617
|z Connect to the full text of this electronic book
|t 0
|
| 999 |
f |
f |
|s f9819c4a-4229-3c2d-afe3-c9ef220fcf50
|i 4f30ca6e-ff77-32e4-9d7c-57a05be58db5
|t 0
|
| 952 |
f |
f |
|a Texas A&M University
|b College Station
|c Electronic Resources
|d Available Online
|t 0
|e BL60
|h Library of Congress classification
|
| 998 |
f |
f |
|a BL60
|t 0
|l Available Online
|