The Politics of Marketing the Labour Party /

The Labour Party has been using marketing longer than is commonly realised. Leading figures like Morrison, Snowden, Webb, Gaitskell, Benn and Wilson were among those who recognized the importance of imagery and symbolic communication long before the time of Kinnock, Mandelson and Blair. Politics of...

Full description

Bibliographic Details
Main Author:	Wring, Dominic (Author)
Corporate Author:	SpringerLink (Online service)
Format:	eBook
Language:	English
Published:	London : Palgrave Macmillan UK : Imprint: Palgrave Macmillan, 2005.
Subjects:	Social Sciences. British Politics. Marketing. Media Studies. Political Communication. Political Science. Sociology of Culture. Communication in politics. Communication. Political science. Religion and culture. Social sciences. Great Britain > Politics and government. Electronic books.
Online Access:	Connect to the full text of this electronic book

Description
Summary:	The Labour Party has been using marketing longer than is commonly realised. Leading figures like Morrison, Snowden, Webb, Gaitskell, Benn and Wilson were among those who recognized the importance of imagery and symbolic communication long before the time of Kinnock, Mandelson and Blair. Politics of Marketing the Labour Party traces how the party's political campaigning has developed since its birth and how the increasing use of marketing contributed to the radical restructuring of both the organization and its policies.
Item Description:	Electronic resource.
Physical Description:	1 online resource (XII, 262 pages)
ISBN:	9780230597617
DOI:	10.1057/9780230597617