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Retail Internationalization in China : Expansion of Foreign Retailers /

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As potentially the largest retail market, China has attracted a great number of foreign retail operations. Based on case study research, this book provides valuable insights international retailers need for success in China. The newly developed theoretical model helps to extend the body of knowledge...

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Bibliographic Details
Main Author: Siebers, Lisa Qixun (Author)
Corporate Author: SpringerLink (Online service)
Format: eBook
Language:English
Published: London : Palgrave Macmillan UK : Imprint: Palgrave Macmillan, 2011.
Subjects:
Business and Management.
International Business.
International Economics.
Marketing.
Organization.
Trade.
Business.
Commerce.
International business enterprises.
International economic relations.
Planning.
Electronic books.
Online Access:Connect to the full text of this electronic book
Description
Summary:As potentially the largest retail market, China has attracted a great number of foreign retail operations. Based on case study research, this book provides valuable insights international retailers need for success in China. The newly developed theoretical model helps to extend the body of knowledge on firm internationalization.
Item Description:Electronic resource.
Physical Description:1 online resource (XVI, 208 pages)
ISBN:9780230313729
DOI:10.1057/9780230313729