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The Construction of English : Culture, Consumerism and Promotion in the ELT Global Coursebook /

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This book takes the view that ELT global coursebooks, in addition to being curriculum artefacts, are also highly wrought cultural artefacts which seek to make English mean in highly selective ways and it argues that the textual construction (and imaging) of English parallels the processes of commodi...

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Bibliographic Details
Main Author: Gray, John (Author)
Corporate Author: SpringerLink (Online service)
Format: eBook
Language:English
Published: London : Palgrave Macmillan UK : Imprint: Palgrave Macmillan, 2010.
Subjects:
Education.
English.
Language Education.
Language Teaching.
Language and Literature.
Sociolinguistics.
Teaching and Teacher Education.
English language.
Language and education.
Language and languages > Study and teaching.
Linguistics.
Philology.
Teaching.
Electronic books.
Online Access:Connect to the full text of this electronic book
Description
Summary:This book takes the view that ELT global coursebooks, in addition to being curriculum artefacts, are also highly wrought cultural artefacts which seek to make English mean in highly selective ways and it argues that the textual construction (and imaging) of English parallels the processes of commodity promotion more generally.
Item Description:Electronic resource.
Physical Description:1 online resource (XI, 218 pages)
ISBN:9780230283084
DOI:10.1057/9780230283084