Big Business, Big Responsibilities : From Villains to Visionaries: How Companies are Tackling the World's Greatest Challenges /

Big business is often seen as the villain in terms of the environment or social wellbeing. But some leading businesses are becoming leaders in the fight against climate change and protectors of human rights. This book explains why this is now a core part of strategy and not just philanthropy for the...

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Bibliographic Details
Main Authors: Wales, Andy (Author), Gorman, Matthew (Author), Hope, Dunstan (Author)
Corporate Author: SpringerLink (Online service)
Format: eBook
Language:English
Published: London : Palgrave Macmillan UK : Imprint: Palgrave Macmillan, 2010.
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Online Access:Connect to the full text of this electronic book