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Big Business, Big Responsibilities : From Villains to Visionaries: How Companies are Tackling the World's Greatest Challenges /

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Big business is often seen as the villain in terms of the environment or social wellbeing. But some leading businesses are becoming leaders in the fight against climate change and protectors of human rights. This book explains why this is now a core part of strategy and not just philanthropy for the...

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Bibliographic Details
Main Authors: Wales, Andy (Author), Gorman, Matthew (Author), Hope, Dunstan (Author)
Corporate Author: SpringerLink (Online service)
Format: eBook
Language:English
Published: London : Palgrave Macmillan UK : Imprint: Palgrave Macmillan, 2010.
Subjects:
Business and Management.
Business Ethics.
Business Strategy/Leadership.
Management.
Business ethics.
Business.
Leadership.
Electronic books.
Online Access:Connect to the full text of this electronic book
Description
Summary:Big business is often seen as the villain in terms of the environment or social wellbeing. But some leading businesses are becoming leaders in the fight against climate change and protectors of human rights. This book explains why this is now a core part of strategy and not just philanthropy for these businesses.
Item Description:Electronic resource.
Physical Description:1 online resource (VIII, 184 pages)
ISBN:9780230281486
DOI:10.1057/9780230281486